Diane Boyd & Peter Jankay
former Market Manager & Executive Director
Currently, SLOFMA operates four weekly markets throughout the county.
Market Match on Thursday
10 Reasons Shopping at Farmers’ Market is Better
A Healthy Lifestyle
Farmers present large colorful displays of just-picked, vine-ripened, and best-tasting produce for thousands of health-minded shoppers every week.
At farmers’ markets, you always see people talking to one another. They enjoy visiting with others–farmers, friends, and new acquaintances–and having a good time.
With few exceptions, produce is brought to market the same day or within a day of picking. That’s fresh! Fresh products are crisp, have good texture, and taste better.
Fruits like peaches, and produce like strawberries and tomatoes are picked when ripe, not before. Ripened on the tree or vine adds significantly to flavor.
Farmers bring many different varieties of just about every product. Variety provides a great healthy way to enrich ones life.
You can’t compare the variety, quality and freshness of flowers at the farmers’ markets with what grocery stores offer. With the exception of greenhouse roses, the types of flowers at the market vary with the season.
Meet the Farmers
Since the person you buy the product from is the farmer, or his/her employee, you can ask anything about the product, for example, where it was grown, what variety it is, if the product was sprayed, and cooking suggestions.
Each stall space is used by a different farm. By shopping at farmers’ markets, you are supporting these family-operated small farms.
Distance produce travels from farm to you via a grocery store is often greater than 1,000 miles. Transport to and storage at the store often requires refrigeration, resulting in carbon dioxide emissions. Our produce travels, on average, less than 50 miles, resulting in fewer carbon dioxide emissions.
At the farmers’ market you can be confident that all produce sold at our farmers’ markets is grown in California, not Mexico, not China, nor anywhere else in the world.